DigiBytes: A Digital Marketing Competition
Indian Institute of Management (IIM), Bangalore
DigiBytes: A Digital Marketing Competition : Stages and Timelines
Online Quiz
There will be a quiz hosted on D2C for a duration of 20 minutes that students can take within 35-minute window. The quiz will be about digital marketing concepts, recent campaigns, marketing via Twitter and other social media handles done by various brands. The team leader (who did the registration) can log in and give the quiz with the help of the teammates. The clues for select questions will be given on the Instagram handle of MaSh (@marketing.iimb).
Pitchers!
Top 40 teams shortlisted teams will make a digital strategy for iQuanta. The goal of the strategy would be to increase the traffic and engagement on iQuanta social media handles. The case statement will be published on 27 July 2021 for the shortlisted teams.
Finals
Top 8 teams need to present their previously submitted deck to the jury on the day of the final.
All that you need to know about DigiBytes: A Digital Marketing Competition
IIM Bangalore’s international business summit Vista 2021, in association with MaSh - IIMB's marketing club, presents DigiBytes.
Round 1: Online Quiz (First Prelims)
The first round would be an online quiz. The quiz will be about digital marketing concepts, recent campaigns, marketing via Twitter, and other social media handles done by various brands. The team leader (who did the registration) can log in and give the quiz with the help of the teammates. The clues for the questions will be given on the social media handle MaSh (@marketing.iimb).
- Online quiz will comprise 15 questions
- The duration of the quiz would be 20 minutes
- Only the Team Leader would be able to play the quiz
- Please note that the quiz will go live on DigiBytes event page on D2C itself
- Winners would be selected based on accuracy as well as speed
- You will not be allowed to browse through the questions. Once you go the next question, you will not be allowed to come back whether or not you have answered the previous question or not
- This round is an elimination round.
Round 2: Pitchers!
A perfect platform to showcase your creativity and the spirit of an ideal marketer!
Top 40 teams shortlisted teams will make a digital strategyfor iQuanta. The goal of the strategy would be to increase the traffic and engagement on iQuanta social media handles. The case statement will be published on 27 July 2021 for the shortlisted teams.
The judging will be done based on optimum usage and allocation of funds, clarity, creativity & originality of the content, depth of analysis, the viability of the strategy. More details will be shared with the shortlisted teams.
Submission Format:
Submission Format: PPT/PDF
Naming convention: TeamName_Presentation
Round 3:Finals!
Top 8 teams need to present their previously submitted deck to the jury on the day of the final. No changes will be allowed to the PPT submitted in the previous round. The format of the final round will be 7 min presentation followed by a 4 min Q&A session.
Rules and Regulations:
- It is an online-only event.
- This is a team event with each team consisting of a minimum of 2 and a maximum of 3 participants, all of whom must be enrolled in a graduate or a post-graduate program at the time of the submission. Each team must have a team leader.
- Only the first submissions made by teams before the deadlines will be used.
The participants must carefully read through and agree to the following Terms & Conditions:
- All decisions in matters of eligibility, authenticity and final judgments will be with the organizing committee of Vista, Indian Institute of Management Bangalore.
- The format and structure of events on campus could be subject to change before the actual beginning of the event.
- The decisions of the organizers will be final and binding on all participants.
What are the important dates & deadlines?
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24 Jul'21, 10:00 PM IST Registration Deadline
Contact the organisers
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MiMilind Patil milind.patil20@iimb.ac.in
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VaVaibhav Agrawal vaibhav.agrawal20@iimb.ac.in
Rewards and Prizes?
Prizes worth INR 65K are up for grabs!
National Winner and Runner Up
Prizes worth Rs. 65,000
National Finalists
About Indian Institute of Management (IIM), Bangalore
- A leading graduate school of management in Asia, the Indian Institute of Management Bangalore (IIMB) was set up under the IIM Act of 2017.
- With around 107 full-time faculty members, more than 1200 students across various degree/diploma granting programmes and nearly 5000 annual Executive Education participants, IIM Bangalore is an institute of national importance.
- IIM Bangalore's logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’.
- It is located in close vicinity to some of the leading corporate organizations in the country, ranging from IT to consumer product companies. This gives IIM Bangalore the added advantage of integrating classroom knowledge with practical experience.
- IIM Bangalore's degree/diploma granting programmes comprise the Post Graduate Programme in Public Policy and Management (PGPPM), the Fellow Programme in Management (FPM), the one year full-time Executive Post Graduate Programme in Management (EPGP), the Post Graduate Programme in Enterprise Management (PGPEM), and the Post Graduate Programme in Management (PGP).
- IIMB offers the NS Ramaswamy Pre-doctoral (NSR Pre-doc) Fellowship programme with the aim to increase social diversity of management academia in India. All these programmes are very highly rated and IIMB alumni occupy senior managerial and academic positions around the world.
- Along with 11 disciplinary areas, IIMB has 7 centres of excellence that offer courses and conduct research on fascinating questions facing various sectors of industry.