Samsung Galaxy AI Treasure Hunt

During the late 1970s and early 1980s, Samsung Electronics diversified and expanded its core technology businesses globally.

Two research and development (R&D) institutes were established as per Samsung’s increasing focus on technology. These centers helped expand its reach even further into optical telecommunications, semiconductors, electronics and new fields of technology innovation, i.e., from nanotechnology to advanced network architectures.

Samsung Electronics and Samsung Semiconductor merger was a major milestone for Samsung in 1980.

Organization Structure:

In 1987, Byung-chul Lee who was the founding Chairman of Samsung Electronics passed away, with Kun-hee Lee, succeeding him as the new Chairman. During this period, Samsung Electronics challenged itself to restructure old businesses and enter into the new ones with the aim of becoming one of the world's top 5 electronics companies.

After Lee's death in 1987, the company was separated into 4 business groups:

• Samsung Group,
• Shinsegae Group,
• CJ Group, and
• Hansol Group.

Samsung has increasingly globalized its activities and products since 1990; in particular, its mobile phones and semiconductors have become its most profitable source of income. The 6th highest global brand value is held by Samsung as in 2017.

The 19 listed companies of the Samsung Group have their primary listing on the Korea Exchange. The Group also comprises of other 59 unlisted companies.

Affiliates:

• Ace Digitech 
• Cheil Industries
• Cheil Worldwide
• Credu
• Imarket Korea
• Samsung Card
• Samsung SDS 
• Samsung C&T Corporation 
• Samsung Electro-Mechanics
• Samsung Electronics
• Samsung Engineering
• Samsung Everland
• Samsung Fine Chemicals
• Samsung Fire & Marine Insurance
• Samsung Heavy Industries
• Samsung Life Insurance
• Samsung Machine Tools
• Samsung Medical Center
• Samsung SDI
• Samsung Securities
• Samtron
• Shilla Hotels and Resorts
• S-1 Corporation

Product Portfolio:

• Consumer Electronics: Samsung continuously develops and expands strategic products in its Consumer Electronics division. Exceptional technology and innovative designs have reinforced Samsung’s unrivaled leadership in flat-panel TVs and monitors since they first won the top global market share in 2006. Samsung also achieved remarkable growth by debuting inventive new products and unique design in the premium market of the digital appliances business.

• IT & Mobile Communication: Samsung Electronics’ growth and stellar performance is a result of their technological innovations amounting to annual sales of more than 400 million mobile devices worldwide. The global expansion of the 4G Network is powered by Samsung Electronics's telecommunications equipment and solutions. By capturing special moments and by allowing memories to be shared instantly, anytime, anywhere, Samsung’s digital imaging technology enriches people’s lives.

• Device Solutions: Samsung Electronics is raising its market leadership in the memory storage business by demonstrating superior technology and dramatic cost savings. While also focusing on developing next-generation products, Samsung is expanding its greatly profitable differentiated products, mainly for mobile devices and accelerating process conversion. Supported by increased demand for AP and CIS sensors, the System LSI business showed strong growth and cost leadership, allowing Samsung to launch next-generation products more quickly.

Subsidiaries: 

Samsung Group has many subsidiaries, few are mentioned below:

• Samsung Electronics
• Samsung C&T Corporation
• Renault Samsung Motors
• Samsung Life Insurance
• Samsung Heavy Industries
• Samsung Electro-Mechanics
• Samsung SDS
• Samsung Engineering
• Joyent
• Samsung Sports

Mergers and Acquisitions:

• AdGear was Samsung’s first pick in 2016. AdGear is a platform that specializes in digital advertising. With digital advertising expense across smartphones, wearables and other online devices anticipated to surpass $285 billion by 2020, digital advertising is one of the expanding domain in the advertisement division. It’s a strategic move for Samsung to make way into the digital advertising world, that allow better consumer engagement, pushing up the sales return on advertising.
• Joyent, best-known for industry-leading products and services such as Triton and Manta, is a pioneer in public cloud computing and hybrid cloud. Joyent lacked the scale needed in the fiercely competitive cloud computing market, even though it has stayed ahead in innovation. Samsung plans to eventually utilize its own in-house platform for its software and service offerings which would enable better control and save costs (Samsung currently uses AWS).
• LoopPay was acquired by Samsung for $250 million. Samsung Pay, the mobile payment system, is supported by this Massachusetts-based start-up. Shoppers could pay for items in-store by tapping a piece of hardware onto an electronic payment receiving system through the technology developed by LoopPay which has been incorporated into Samsung’s mobile devices.
• Perch, a home monitoring Software Company based in the U.S., was the first pick of Samsung in 2017. Perch uses the Internet of Things technology to allow customers to control home appliances from outside their homes.
• SmartThings was acquired by Samsung for $200 million to solidify its position as a leading provider of a smart, synced home center. SmartThings Hub can be paired with kits developed by Samsung and the product can sync to hundreds of devices.
• Prismview, previously called Young Electric Sign Co., was acquired by Samsung in 2015 for an undisclosed amount to target the manufacturing of light-emitting diode displays. Digital billboards and message signs are the specialties of the Utah-based company. Application of liquid crystal display screens in televisions, smartphones, and tablets are done by Prismview.

Corporate Social Responsibility:

Through their social contribution programs, Samsung Engineering seeks to improve conditions around the world. Company-wide, they utilize their strengths and resources to benefit local communities and help children and families in need. Employees are encouraged to participate in the many volunteer programs launched by the company.

• Building Libraries- Samsung as a part of its CSR has built libraries around the world for the children are ought to have a clean, safe, well-lit learning environment.
• Book Donation- With library buildings being refurbished all around the world, the next task for Samsung Engineering was to fill those libraries with books, so they ran a parallel program donating books in the names of guests.
• Technical School- In order to train local men and women in basic technical skills, such as welding and carpentry, Samsung Engineering began building technical schools near some of their major project sites.

Programs and Initiatives under CSR:

• Water of Life- Development of water treatment system and environmental control for countries those are vulnerable to disasters.
• Daddy Long Legs- A program initiated to maintain close relations with children from different countries.
• SECL Fund- The programme supports underprivileged in Korea and other countries.
• Sharing Kimchi- Providing low-income families and welfare centers with Kimchi made with ingredients grown in sister villages.
• Youth Dream Camp- This initiative of Samsung provides career counseling for the jobseekers living in Korea.

Samsung India Corporate Social Responsibility:

Samsung’s core focus areas are-

• Educational Programs:
• Samsung Smart Class- Samsung sees education as the seed of innovation and thus created the Samsung Smart Class program that supports education through the use of Samsung’s technology, services, and expertise. Established in collaboration with the Government schools in India, Samsung is committed to giving students greater access to education and also expanding the scope of learning.
• Employability:
• Samsung Technical School Program- Lack of career-oriented knowledge and skills-set among the youth is a pressing problem. Samsung has, through its Samsung Technical School, assisted the youth of today in designing their future and laying the foundation for financial independence by offering systematic vocational education and local employment.
• Healthcare:
• Samsung Smart Healthcare- Improving survival and functional outcome among patients through enhancement of hospitals, applying its medical equipment and technology is a major aim of Samsung. Automated biochemistry, immunology, and hematology equipment installed by Samsung will enable hospital departments to benefit, especially in cases of emergencies such as cardiac tests or accidents.
• Blood Donation Drives- Samsung regularly organizes blood donation camps to encourage employees to donate blood. Through these blood donation camps, Samsung aims to support the areas of blood and platelet donation and treatment of disorders such as sickle cell anemia, thalassemia, and hemophilia that require repeated blood transfusions.
• Sports:
• Samsung Ratna Program- Samsung has been actively engaged in a broad range of sports events including supporting domestic and international competition groups and athletes, sports marketing & sponsorship and sports administration.