Asian Paints Chain Reaction

Product Portfolio:

Asian Paints deals with various products through various brand names-

1. Interiors- Royale Aspira, Royale Sensations Galaxy, etc.
2. Exteriors- Apex Ultima Protek, Apex Ultima, etc.
3. Interior Textures- Royale Play Stucco, Royale Play Archi Concrete, etc.
4. Exterior Textures- Apex Duracast Venezio, Apex Duracast DholpurTex, etc.
5. Metal Finishes- Premium Satin Enamel, Premium Gloss Enamel, etc.
6. Wood Finishes- Woodtech Polyester, Woodtech Emporio PU, etc.
7. Health & Hygiene- Viroprotek Sanitizers and Floor Cleaners, TruCare PPE kits & Masks

New Categories/Offerings:

• Viroprotek - a range of hand, Surface and space sanitizers and disinfectants.  
• San Assure - a sanitization service and ‘Safe Painting’ service for customers.
• Range of Furniture, Furnishings and Lighting Products under three brands - Nilaya, Royale and Ador, thus offering a wide spectrum of offerings in the ‘Home Décor’ category.
• Beautiful Homes Service - an exclusive end-to-end solution that provides consumers a personalized interior design service with professional execution to create their dream homes (Click Here to View)
• Sleek - hand-picked world-class designs to help customers design and realize the kitchen and wardrobe of their dreams (Click Here to View). The factory-fitted kitchens come pre-drilled, making the installation hassle-free, and are crafted out of the best quality materials and hardware selected from all over the world. Sleek’s durable kitchens come with a 10-year warranty.

Mergers and Acquisitions:

• In 2022, Asian Paints acquired controlling stakes in Weatherseal Fenestration, engaged in the business of interior decoration/furnishing, including manufacturing uPVC Windows and door systems.
• Along with Weatherseal, Asian Paints also bought 100% stake in Obgenix Software Private Limited: (popularly known by the brand name of White Teak) Obgenix Software Private is a private limited company engaged in the business to design, trade or otherwise deal in all types and description of decorative lighting products and fans, etc. Both acquisitions will be made in a staggered manner over the next three years.
• In 2014, Asian Paints (International) acquires 51% stake in Kadisco Chemical Industry PLC of Ethiopia: Asian Paints (International) has signed an agreement with the shareholders of Kadisco acquiring 51% stake of the equity share capital of Kadisco. Kadisco manufactures and sells paints, other coatings, and adhesives in Ethiopia.
• In 2014, Asian Paints buys front-end sales business of Ess Ess Bathroom Products: Asian Paints said the acquisition is subject to satisfaction of certain conditions precedents and applicable statutory approvals. Ess Ess is a prominent player in the bath and wash business segment in India and has high-quality products in this segment.
• In 2016, Asian Paints enter distribution tie-up with Henkel Adhesive Technologies: Asian Paints has entered the retail segment of the adhesives category through a distribution arrangement with Germany’s Henkel Adhesive Technologies. Under the arrangement, Henkel’s adhesive brand Loctite will be sold at the retail level through a co-branding initiative. Although the company had B2B presence in the adhesive segment in India, this is the first time it is entering retail.
• In 2017, Asian Paints acquires Sri Lankan firm Causeway Paints: Asian Paints through its Singapore-based indirect subsidiary Berger International Pvt Ltd (BIPL), acquired Causeway Paints Lanka Pvt Ltd, the Sri Lankan paints manufacturing company.

Corporate Social Responsibility:

Asian Paints is inclusive of their communities through a range of social interventions, enhancing skills and building social infrastructure to improve their community's quality of life.

While Asian Paints CSR approach focuses on the betterment of communities around their plants, they have also developed creative programs that help in improving their capabilities as a paint manufacturer and home improvement service provider to better the livelihood of poor communities through vocational training and skills development.

Asian Paints CSR focuses on the following 4 areas-

1. Education- Asian Paints acknowledges the value of learning as a persuasive means to subdue poverty and social imbalance and therefore, this is a major impact field in their expanding CSR exercise. They are committed to promoting access to quality education, particularly for disadvantaged communities that are located around our facilities. Asian Paints intervention includes adoption and infrastructure development of schools, up-gradation of school buildings, providing chairs, benches, and other classroom aids, etc.
   
   
2. Skills Development - Vocational Training- following the national developmental aims on skills improvement, Asian Paints is focused on rendering vocational training to develop skills in the unorganized sector. Asian Paints tries to provide vocational and skill-based training to painters, applicators, carpenters and workers, to enhance their employability and improve their livelihoods.
   
   
3. Healthcare and Hygiene- Keeping in mind the importance of healthcare and hygiene, Asian Paints have taken up various interventions like primary healthcare support, free medical camps for rural communities, setting up rehabilitation centers, etc.
   
   
4. Water Management- Asian Paints believes that it is its responsibility to judiciously use and help conserve water resources. Their work includes giving support to each and every stage of water conservation, water preservation, water recharge, and wastewater treatment. They have implemented various water conservation projects, wastewater treatment, and reusing process water. Key interventions include awareness of water conservation in schools and nearby villages, installation of rooftop rainwater harvesting and recharge systems in village communities and schools, promoting integrated watershed development in areas around manufacturing locations, and water recharge through desilting of lakes.