Colgate Transcend 2.0

From a modest start in 1937, when hand-carts were used to distribute Colgate Dental Cream, Colgate-Palmolive (India), now in its eighth decade, has one of the widest distribution networks in India. Today, the company is the market leader in the country in Oral Care that seeks to deliver sustainable, profitable growth, superior shareholder returns, and provide its people with an innovative and inclusive work environment. The organization has adopted sustainability, diversity, equity, inclusion, and social responsibility strategies that help make people’s lives healthier and happier. 

The company manufactures and markets toothpastes, toothbrushes, toothpowder, oil pulling products and mouthwashes, under the Colgate brand, and a specialized range of personal care products under the Palmolive brand.  We are proud that the Colgate brand is present in most homes, thus creating a healthier and more sustainable future for all. The company has grown to a ₹4800 crore plus organization with an outstanding record of enhancing value for its strong shareholder base. 

Colgate is a caring, innovative growth company that’s reimagining a healthier future for all people and the planet. Our three fundamental values—Caring, Teamwork, and Continuous Improvement—are a part of everything we do. As we continue to build a future to smile about, our company values serve as guiding principles for our product development, our business practices, and our relationships among our team members, customers, and people in communities all over the country.

As the leading oral care brand in India, Colgate has endeavored to spread awareness and enable easier access to oral care across the country for many years, a commitment encapsulated in its Keep India Smiling Mission. Through continuous innovations and dedication, the brand strongly believes in providing consumers a future they can smile about.

Our flagship Bright Smiles, Bright Futures™ (BSBF) program, launched in 1976 to spread awareness among children about oral health, has touched the lives of 178 million children across the rural and urban landscape to date. The program focuses on children so that the message of good oral hygiene is carried home to families and the community at large. In the financial year 2019-20 alone, over 7 million children benefited from this program.. 

Colgate, along with its NGO partners, has been consistently contributing to the cause of water conservation, women empowerment, skill building, and education of children. The Keep India Smiling Foundational Scholarship Program launched in 2019 offers deserving candidates, who lack resources, foundational support through scholarships and mentorship in the fields of sports, academics, and community betterment programs. These initiatives have touched the lives of millions of people over time and continue to do so every day.

Colgate has been ranked as India’s #1 Most Trusted Oral Care Brand for the ninth consecutive year, from 2011 to 2019, by The Economic Times - Brand Equity - Most Trusted Brands Survey, conducted by Nielsen. Colgate has also been ranked as the Most Trusted Oral Hygiene Brand by TRA’s Brand Trust India Study Report for the ninth consecutive year, from 2011 to 2019.

Organization Structure:

Product Portfolio:

1. Colgate
2. Palmolive
3. Protex
4. Sanex
5. Softsoap
6. Hill's Pet Nutrition
7. Sorriso
8. Speed Stick
9. Lady Speed Stick
10. Suavitel
11. Murphy Oil Soap
12. meridol
13. Irish Spring
14. Palmolive Dish Soap
15. Tom's of Maine
16. Tahiti
17. Softlan
18. Ajax
19. Fleecy
20. Pinho Sol
21. Axion
22. Cuddly
23. Sta-soft
24. elmex
25. Fabuloso
26. Soupline
27. hello
28. Fluffy
29. PCA SKIN
30. Filorga
31. EltaMD Skin Care
32. Danklorix

Subsidiaries: Colgate Palmolive has 34 subsidiaries. Few are given below:

• Hill's Pet Nutrition
• Colgate Palmolive A
• Colgate-Palmolive International LLC
• The Mennen Co
• EltaMD, Inc.

Mergers and Acquisitions:

• In 2005, Colgate sold the under-performing brands Fab, Dynamo, Arctic Power, ABC, Cold Power and Fresh Start, and the license of the Ajax brand for laundry detergents in the United States and Canada to Phoenix brands, LLC. This was a part of the company's plan to focus on higher-margin oral, personal, and pet care products.
• In 2006, Colgate-Palmolive announced the intended acquisition of a leading maker of natural toothpaste, Tom's of Maine, for $100 million. Today, Colgate has numerous subsidiary organizations spanning over 200 countries.

News and Facts:

• Colgate-Palmolive Partners with 3Shape to Deliver Innovative, Personalized Tooth Whitening Experience with 3Shape Unite Platform
• Keep India Smiling (KIS) Mission was launched by Colgate-Palmolive (India) Limited, taking forward its brand belief that ‘Everyone Deserves A Future They Can Smile About’. The brand’s commitment to providing foundational support to over 20 million people every year to enable a future they can smile about in June 2019.

Major Campaigns and Initiatives:

• Colgate-Palmolive (India) Limited, the market leader in oral care, and the Indian Dental Association (IDA) have been organizing free dental check-ups as part of Oral Health Month (OHM)- an annual initiative dedicated to spreading oral health and hygiene awareness throughout the country. Going back to over four decades, the Professional Program unites the company and various bodies of dental professionals, such as the Indian Dental Association, in working towards realizing shared objectives.
• Colgate's Bright Smiles, Bright Futures is amongst the most far-reaching and successful children's oral health initiatives in the world. With government help, the program has reached more than half a billion children spread across 80 countries.

Awards and Recognition:

• Eurobrand - Colgate-Palmolive named to global Top 100 Most Valuable Brand Corporations
  Interbrand
• Colgate-Palmolive is one of The Best 100 Global Brands
• Hispanic Dental Association - Colgate-Palmolive Awarded Corporate Legacy Awards