#HeroCoLabs Season 2

Hero MotoCorp Limited

#Arts & Science
#Business
#Designing
#Marketing
Registered 3,917
Registration Deadline 3 Dec'20, 11:59 PM IST
Team Size Individual Participation
Impressions 618,248
Eligibility
Engineering Students
MBA Students
Undergraduate
Experienced Professionals

#HeroCoLabs Season 2: Stages and Timelines

Round 1

Participants to submit a new UX/UI Theme of the Hero Customer App along with 3 Application screens in power point presentation along with a 3 minute video explaining the same

Start Date 18 Nov'20, 12:00 PM IST End Date 6 Dec'20, 11:59 PM IST

Round 2

Shortlisted participants from Round 1 will work on the complete wireframe. Submit a 5 minute video and a presentation explaining in detail the functionality of the app.

Start Date 16 Dec'20, 08:00 PM IST End Date 29 Dec'20, 11:59 PM IST

Results Announcement

All submissions will be evaluated byt he HMCL jury and the winners will be announced through social media and mail.

Start Date 15 Jan'21, 06:00 PM IST End Date 15 Jan'21, 07:00 PM IST

All that you need to know about #HeroCoLabs Season 2

Round 1:

  1. Participants to propose a new UX/UI theme for the Hero Customer Application along with any 3 functionality screens (2 from the existing functionalities & 1 from new proposed).
  2. Participants can propose any number of new features along with a rationale which can be submitted in a ppt.
  3. All designs can be created using any software/Code that best represents your work and the logic behind it.
  4. UX Guidelines
    • Intuitive: The Design should be simple, Explorable, Self-Explanatory 
    • Clean: Minimalistic design with visually clear color scheme ensuring HMCL brand tonality  
    • Two Tap Rule: Maximum (If not all) features must be accessible in 2 steps 
  5. Ensure that the design is responsive and optimized to various screen sizes and orientations.
  6. Elements like Header, back-button, tabs, side menu should be used as per the standard you current see on the Hero App.
  7. In case you want to design themes in Photoshop/ Sketch or Zeplin, make sure every element used on-screen has its property visible to the developer to read and extract.
  8. Only 1 entry per participant will be allowed and accepted.
  9. Application theme should look aesthetically similar to Hero App and color selection should be based on the Hero brand theme. 

Submission for Round 1 - Participants need to submit  

  • Video of maximum of 3 minutes demonstrating the thought process behind the design theme and new features explaining why the new feature will help in increase customer engagement 
  • Presentation explaining the concept of the design theme and all the new functionalities proposed 

Round 2:

  1. Shortlisted participants to work on the complete application wireframe i.e. Application design for all the screens end-to-end.
  2. Participants have to ensure all the functionalities, existing and new proposed (no limit on the number) are part of the wireframe.

Submission for Round 2 - Participants need to submit  

  • Video of 5 minutes demonstrating complete Application wireframe with new and existing functionalities 
  • A power point Presentation  

Terms and conditions:

  1. The final Application will be evaluated by Internal HMCL Jury. All decisions made by HMCL will be final.
  2. All submissions made for #HeroCoLabs will be property of HMCL and HMCL reserves the right to use them in full or in parts for any purpose.
  3. By submitting the participant agrees that the designs are original and HMCL is not liable in the event of a breach of copyright or plagiarism. This is the sole responsibility of the participant.
  4. The final winners will be contacted separately for disbursement of prizes(within 3 months of announcement).

What are the important dates & deadlines?

  • 3 Dec'20, 11:59 PM IST Registration Deadline
  • 3 Dec'20, 11:59 PM IST Registration Closes
  • 6 Dec'20, 11:59 PM IST Round 1 Submission Deadline
  • 16 Dec'20, 06:00 PM IST Round 1 Results
  • 29 Dec'20, 11:59 PM IST Round 2 Submission Deadline
  • 15 Jan'21, 06:00 PM IST Results Announcement

Rewards and Prizes?

To be announced soon.

About Hero MotoCorp Limited

Hero MotoCorp is India's leading two wheeler company, which has been providing customers with an excellent range of two wheelers that ensure both style and comfort. The story of Hero MotoCorp can be traced back to the vision of a mobile and empowered India, powered by its two wheelers. Today, Hero MotoCorp has made it its mission to become the best two wheeler company, not only in India but globally by setting benchmarks in style, performance and technology.

What makes Hero MotoCorp the best Motorcycle Company in India

Hero MotoCorp's philosophy is based on 'Be the Future of Mobility' and this not only extends to its products & services but is also reflected in Hero MotoCorp's operations. As one of the leading motorcycle companies in India, Hero MotoCorp strictly adheres to the core values of Passion, Integrity, Respect, Courage and being Responsible.

Hero MotoCorp has eight globally benchmarked manufacturing facilities, including six in India (Dharuhera, Chittoor, Gurugram, Haridwar, Neemrana, Gujarat) and one each in Colombia and Bangladesh. In 2001, the company achieved the most sought-after recognition of being the largest and best bike manufacturer in India and also the 'World No.1' two-wheeler company in terms of unit volume sales in a calendar year. Hero MotoCorp Ltd. continues to maintain this position to date.

Being a business leader and a leading motorcycle company in India, Hero MotoCorp believes in 'Manufacturing Happiness' through its factories, where there's complete harmony between man, machine, and nature to minimize the impact on the environment and develop a healthy ecosystem. Under its 'We Care' CSR program, Hero MotoCorp has four flagship programs - Happy Earth, Ride Safe India, Hamari Pari, and Educate to Empower. These activities help Hero MotoCorp consolidate its position as the best two-wheeler company in the country.

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