HUL LIME Season 12
Hindustan Unilever Limited (HUL)
HUL LIME Season 12: Stages and Timelines
Virtual Launch Event and Case Study Reveal
HUL will host the launch event for L.I.M.E. Season 12 virtually and release the case study on August 28, 2020
Stage 1A - Opening Round - Case Submission
All registered teams can download the case from here and upload their team's one-slider solution here anytime before the provided deadline.
Stage 1B - Qualifying Round - Case PPT Submission
The shortlisted teams from Round 1A will submit their detailed PPT. The top teams will move to the case presentation round.
Stage 1C - Qualifying Round - Case Presentation
The top shortlisted teams across campuses will present their detailed PPT to the jury comprising of senior leaders from HUL and CNBC-TV18. This round will be eliminatory and will be used to assess teams that will proceed to the semi-finals stage.
Stage 2A - Virtual Semi-Finals - PPT Submission
The brief about the semi-finals will be shared with the shortlisted teams. This will involve the logical next steps to sharpen and implement the idea proposed in the qualifying round. The teams will submit their detailed PPTs.
Stage 2B - Virtual Semi-Finals - PPT Presentation
The shortlisted teams will present their detailed PPTs to the eminent jury consisting of senior leaders from HUL.
Stage 3A - Virtual Grand Finale - PPT Submission
The brief about the Grand-Finale will be shared with the shortlisted teams. The teams will submit their detailed PPTs for Grand Finale.
Stage 3B - Virtual Grand Finale
The finalist teams will present to the final jury consisting of the most revered names in India including advertising & marketing specialists and academicians.
All that you need to know about HUL LIME Season 12
HUL & CNBC-TV18 present L.I.M.E. Season 12- an inter B-School marketing and business challenge to give students an opportunity to stretch their imagination and write the future!
Team Rules:
- Students must register in a team of 3.
- Only students from the same campus can form a team.
- Cross-specialization teams can participate.
- One participant cannot be a member of more than one team.
- There is no restriction on the number of teams from an Institute.
- Only the registered teams will receive the exclusive invite to attend the virtual case launch of L.I.M.E. Season 12.
- HUL & CNBC-TV18 reserve the right to check the validity of the registration information submitted at any point in time.
- Any deviation from the above will result in immediate disqualification of the entire team.
- Please note that access to the launch event without registration or any changes to the team constitution post the launch will not be allowed.
- Visit @unileverdiariesindia Instagram page and @Unilever LinkedIn page to stay updated on the registration and case submission timelines.
Eligibility Criteria:
- This competition is open to 1st year students pursuing any full-time MBA programme across all B-Schools in India.
- Also, 1st year students pursuing any full-time MBA programme from the following Ivy League institutes are eligible to participate:
- Yale School of Management
- London Business School
- Harvard University
- London School of Economics
- The University of Chicago Booth School of Business
- Wharton Business School
- Insead
- Kellogg School of Management
Competition Structure:
Virtual Launch Event and Case Study Reveal:
- HUL will host the launch event for L.I.M.E. Season 12 virtually and release the case study on August 28, 2020.
- Post the case launch, HUL will conduct two Q&A sessions in the first week of September where teams can get their queries resolved.
- Following the above, each team is to perform their research, analysis, and come up with a one-slider (case submission format will be enclosed with the case study) by the mentioned case submission deadline.
Join us for the HUL L.I.M.E. Season 12 live launch event on 28th August between 4 PM to 6 PM with:
1. Sanjiv Mehta - Chairman and MD, HUL and Shereen Bhan - Managing Editor, CNBC TV18
- Get insights from the fireside conversation between Mr. Sanjiv Mehta and Ms. Shereen Bhan on "Thriving in the New Normal".
2. Sudhir Sitapati - Executive Director, Foods & Refreshment, HUL
- Learn from this exciting session as Mr. Sudhir Sitapati shares his views on "Marketing in the New Normal".
3. Anuradha Razdan - Executive Director HR, HUL
- Join Ms. Anuradha Razdan for a panel discussion on "Workplace in the New Normal".
HUL L.I.M.E. Season 12 includes below three major stages:
- Stage 1 - You would be identifying a problem that an HUL brand can champion and then creating the outline of your marketing campaign.
- Stage 2 - You would be deep-diving into the campaign and submitting the final creatives, the media plan, and budget estimation for one year.
- Stage 3 - You would be presenting a cohesive solution as a business proposal to the management.
Each round will be an elimination round and the details of stages 2 and 3 will be shared subsequently.
Stage 1-
1A - Opening Round - Case Submission:
- The assessors and jury members will evaluate the case submissions, and subsequently, top entries across campuses will be announced on the @unileverdiariesindia Instagram page and @Unilever LinkedIn page.
- Idea on a slide - One-slider succinctly presenting the team’s solution.
- Teams are requested to upload the same on this page under the Case Submission round.
- The top teams will move to the case presentation round.
1B - Qualifying Round - Case Presentation:
- The top shortlisted teams across campuses will present their detailed PPT to the jury comprising of senior leaders from HUL and CNBC-TV18.
- The jury will evaluate the performance basis on the 7-minute presentation and 3-minute Q&A and a 30-second video or any prototype relevant to the case solution (optional).
- This round will be eliminatory and will be used to assess teams that will proceed to the semi-finals stage.
Stage 2- Virtual Semi-Finals:
The brief about the semi-finals will be shared with the shortlisted teams subsequently. This will involve the logical next steps to sharpen and implement the idea proposed in the qualifying round.
Key Deliverables:
- A PowerPoint presentation
- A 30-second video in MPEG format (optional)
- Any prototype relevant to the case (optional)
Jury Evaluation:
- All semi-finalists will present to a special jury virtually.
- The jury will evaluate the performance based on the 7-minute presentation + 3-minute Q&A and the top 4 qualifying teams will be moving to the Grand Finale.
Stage 3- Virtual Grand Finale:
- The final presentation by the top 4 teams will be a 20-minute-long interaction per team (5-minute presentation + 15-minute Q&A).
- The finalist teams will present to the final jury consisting of the most revered names in India including advertising & marketing specialists and academicians.
- The HUL Category Heads, Marketing Managers, and Faculty Members who mentored the top teams would be invited to attend the Grand Finale virtually.
- The auditors will collate the final score and the results will be declared on the same day.
Prizes and Rewards:
- Semi-Finalists: All team members who reach the semi-final stage will be individually shortlisted for a PPI Interview with Unilever as part of the summer internship process (ULIP 2021).
- The Winners from the Grand Finale round win a ticket to represent India at the global Unilever case study competition- Unilever Future Leaders' League 2021.
- Total prizes worth Rs. 16,00,000 are to be won!
Important Information:
All Timelines and Deadlines at all stages will be updated on @unileverdiariesindia Instagram page and @Unilever LinkedIn page.
What are the important dates & deadlines?
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26 Aug'20, 11:59 PM IST Registration Deadline
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28 Aug'20, 04:00 PM IST Virtual Case Launch Event
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7 Sep'20, 11:59 PM IST Opening Round - Case Submission Deadline
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18 Sep'20, 02:00 PM IST Case Submissions Results
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21 Sep'20, 02:00 PM IST Case PPT Submission Deadline
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22 Sep'20, 03:00 PM IST Qualifying Round - Case Presentation Begins
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23 Sep'20, 05:00 PM IST Qualifying Round - Case Presentation Ends
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25 Oct'20, 12:10 AM IST Virtual Semi-Finale - PPT Submission Deadline
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27 Oct'20, 02:00 PM IST Virtual Semi-Finale - PPT Presentation Begins
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28 Oct'20, 06:00 PM IST Virtual Semi-Finale - PPT Presentation Ends
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21 Nov'20, 11:59 AM IST Virtual Grand Finale - PPT Submission Deadline
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25 Nov'20, 05:00 PM IST Virtual Grand Finale
Contact the organisers
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SuSupport email ID admin@dare2compete.com
Download attachments
Rewards and Prizes?
Attractive prizes to be won along with PPIs.
Grand Finale Winner
The Winning team would also win a ticket to the global Unilever case study competition - Unilever Future Leaders’ League organized in 2021.
1st Runners Up
2nd Runners Up
3rd Runners Up
Semi Finalists
All team members who reach the semi-final stage will be individually shortlisted for a PPI Interview with Unilever as part of the summer internship process (ULIP 2021)
About Hindustan Unilever Limited (HUL)
- India’s largest FMCG company with 65 brands in more than 20 categories.
- A turnover of Rs. 58,154 Crores with an EBITDA of Rs. 15,144 crores.
- The company holds 45000 distributors, 8 mn stores and 1150 suppliers under its vast distribution network.
In 1931, Unilever set up its first Indian subsidiary, Hindustan Vanaspati Manufacturing Company, followed by Lever Brothers India Limited (1933) and United Traders Limited (1935). These three companies merged to form HUL in November 1956; HUL offered 10% of its equity to the Indian public, being the first among the foreign subsidiaries to do so. Unilever now holds 61.9% equity in the company.
Unilever acquired Lipton in 1972 whereas Brooke Bond joined its fold in 1984. In 2007, the company’s name was formally changed to Hindustan Unilever Limited and in 2010, the company’s head office was shifted from the landmark Lever House in Mumbai to its new campus in Andheri East
Product/Business Portfolio-
HUL categorizes its brands under 3 major categories:
Beauty and Personal Care:
The beauty and Personal care segment is the largest segment in the kitty of HUL with 32 brands and clocked a total of Rs. ₹21,831 Cores with an EBITDA of Rs.5,597 crores. The brands that come under the category are as follows:
- Axe
- Dove
- Lifebuoy
- Love Beauty and Planet
- Lux
- Pepsodent
- Rexona
- Sunsilk
- Tresemme
- Vaseline
- Aviance
- Breeze
- Citra
- Clear
- Close Up
- Glow and Lovely
- Lakme
- Pears
- TIGI
- Tony&Guy
- Brylcreem
- Clinic Plus
- Elle 18
- Glow and Handsome
- Hamam
- Indulekha
- Ayush
- Liril
- Pure Derm
- Rexona
- V Wash
Foods and Refreshments:
Foods and refreshment is the next category under HUL. It is the second largest category in terms of the number of brands but falls behind the Home Care category in terms of revenue. In FY 2022, the foods and refreshment category clocked a total revenue of Rs. 14,876 crores with an EBITDA of Rs. 2,662 crores. The brands that fall under the foods and refreshment kitty are as follows:
- Boost
- Cornetto
- Hellman’s
- Horlicks
- Horlicks Cardia Plus
- Horlicks Growth Plus
- Lite Horlicks
- Horlicks Mother’s Plus
- Horlicks Protein Plus
- Horlicks Women’s Plus
- Junior Horlicks
- Knorr
- Lipton
- Magnum
- Bru
- Annapurna
- Brooke Bond 3 Roses
- Brooke Bond Red Label
- Brooke Bond Taaza
- Brooke Bond Taj Mahal
- Kissan
- Quality Walls
3. HomeCare:
The third category classified by HUL is the Homecare category, which achieved a total turnover of Rs. 21,230 crores and an EBITDA of Rs.3,875 crores with 10 brands, which are as follows:
- Cif
- Comfort
- Wheel
- Domex
- Rin
- Surf Excel
- Vim
- Love & Care
- Nature Protect
- Sunlight
Recent Mergers and Acquisitions
- In one of the largest mergers in the FMCG industry, GSK consumer healthcare was merged with HUL for $3.8Bn. This deal will give HUL a strong foothold in the Nutrition and health drinks category with brands like Horlicks
- Another major acquisition in 2019-2020 was that of V-Wash, the female intimate hygiene brand
- HUL also acquired the ice cream and frozen desserts business of Vijaykant Dairy and Food Products Limited, giving it access to ‘Aditya Milk’ and its distribution network
- HUL also acquired Indulekha in 2015, the premium hair oil brand to foray into the upcoming category of Ayurveda
Top 5 Competitors:
- Procter & Gamble India
- ITC Ltd
- Nestle India Ltd
- Reckitt Benckiser
- Patanjali Ayurveda
Recent News and Developments:
- HUL rejigged its top management and appointed Kedar Lele as its Executive Director for customer development.
- HUL sets up a fully owned subsidiary Unilever India Ltd to save on corporate taxes.
- HUL partnered with KVN foundation and Portea healthcare to airlift 4000 oxygen concentrators to bring to India.
- HUL partnered with Invest India to launch the ‘Grand Water Saving Challenge’.
- HUL boss Sanjiv Mehta honored with AIMA-JRD Tata Corporate Leadership Award.
- HUL also joined hands with SBI to provide its retailers with an instant OD facility and transform retailer payments digitally.
Opportunities at HUL:
Main Roles offered to Students: For management students, HUL hires them as Management Trainees and takes them through their 15-18 month training program known as the Unilever Future Leaders Program. After completion of the training program, the trainees are employed in various areas of work like Sales and Marketing, HR, Supply Chain, Finance, etc.