Markos 2020: Inter B-School Marketing Competition
Indian Institute of Management (IIM), Ahmedabad
Markos 2020: Inter B-School Marketing Competition: Stages and Timelines
MarkCross
A crossword puzzle event like no other to mark the start of your expedition to be the best marketing mind in the country. The crossword will test your ability to interpret abstract clues to identify some of the biggest brands that we are all familiar with. Bon Voyage!
Surf & Strategise - Round 1: Treasure Hunt
It's time to identify the marketing Sherlocks amidst the lockdown! It's a fun-filled online treasure hunt game, which will take you through a world of marketing. Brands, concepts, fun- You name it, you will find it, as you race to the finish line by cracking all the clues.
Surf & Strategise
Unleash the marketer in you! This round is a Marketing Simulation round where you'll wear the hat of a Chief Marketing Officer and define the best marketing strategies for pricing & marketing campaigns. So, buckle up for a race to outshine the competition to get one step closer to becoming the Ultimate Marketing Seal of India.
Overall Championship
As a wise man once said, we're in the endgame. The final round, a final showdown of the skill between the best of the best. But only one can be known as the ruler of the Markos universe. Are you the chosen one who'll bring balance in the force? We shall find out soon.
All that you need to know about Markos 2020: Inter B-School Marketing Competition
Markos is India’s first mega marketing fest which is organized by the top B-Schools of the country.
This is the first time in history that we have such collaboration across B-Schools. It is a month-long fest, with a wide variety of Marketing events designed to inspire and teach marketing to the future managers, while also identifying the country’s best marketeer aka ‘The Marketing Seals of India’.
Here's the list of B-Schools who collaborated to organize the fest: IIM Ahmedabad, IIM Bangalore, IIM Calcutta, IIM Lucknow, IIM Kozhikode, IIM Indore, IIM Shillong, MICA, MDI Gurgaon, FMS, XLRI & NITIE Mumbai
The event will consist of three rounds and the winners will be declared on the basis of cumulative scores from all the three rounds.
It is an individual participation event.
Registration Deadline: 9th August 2020, 20:00:00.
In case the deadline is missed, students may register for Event 2 by 14th August 2020, 23:59:59 (Registration will be reopened for the same).
But it is recommended that you register before Event 1 as there is a leader board system and Events 1 and 2 are selection rounds for Event 3.
Event Dates:
- Event 1: 9th August 2020
- Event 2: Round 1 - 15th August 2020
- Event 2: Round 2 - 16th August 2020
- Event 3: 23rd August 2020
Eligibility:
First-year students pursuing full-time MBA programmes from the following B-Schools can participate:
- IIM Ahmedabad
- IIM Bangalore
- IIM Calcutta
- IIM Lucknow
- IIM Kozhikode
- IIM Indore
- FMS Delhi
- XLRI Jamshedpur
- XLRI Delhi
- MICA Ahmedabad
- NITIE Mumbai
- IIM Shillong
- MDI Gurgaon
Note: Students are requested to register for the event using their official email ids.
Mark your calendars and get ready for a month packed with exciting marketing activities.
Many exciting prizes, bragging rights, and live projects up for grabs!
Important: The organizers can be reached out to at convenor@markos.in for any clarification or CV point verification.
What are the important dates & deadlines?
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14 Aug'20, 11:59 PM IST Registration Deadline
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9 Aug'20, 09:00 PM IST Event 1
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15 Aug'20, 06:00 PM IST Surf & Strategize - Round 1: Treasure Hunt
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16 Aug'20, 03:00 PM IST Surf & Strategize - Round 2: Marketing Simulation
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Rewards and Prizes?
Winners get an exclusive chance to work on a Live Project with one of our partner organizations.
Winner
About Indian Institute of Management (IIM), Ahmedabad
- The decade following independence in 1947 witnessed a surge of innovative ideas to create a fledgling independent nation into a model democratic republic pledged to growth with equality. The establishment of the IIMA (Indian Institute of Management Ahmedabad) was the result of one such innovative initiative.
- Led by eminent industrialist and philanthropist Shri Kasturbhai Lalbhai and a space scientist Dr. Vikram Sarabhai, and proactively supported by Dr. Jivraj Mehta, the then Chief Minister of Gujarat, a group of enlightened individuals set up IIM Ahmedabad in 1961. This group ably wove together a coalition of five actors - the governments at the centre and the state, local industrialists, the Ford Foundation and the Harvard Business School, to establish the foundations of the Institute.
- IIM Ahmedabad was set up as an institution that would be managed by a Society, the IIMA Society, created under the Societies Act.
- A Board of Governors, constituted by the IIMA Society, was to run the Institute; the Board would have representation from all the relevant constituencies so as to reflect the multifarious needs of a developing nation. IIM Ahmedabad was therefore conceived as a Board-managed institution, free from the exclusive control of any one constituency. Thus, an integral part of the DNA of IIM Ahmedabad is operational freedom.
- IIM Ahmedabad has been consistently ranked as the premier management school in the country by several national agencies.
- IIM Ahmedabad programmes are also ranked highly in several international rankings.
- In 2008, IIM Ahmedabad became the country's 1st B-School to which EFMD (European Foundation for Management Development) awarded EQUIS (European Quality Improvement System) accreditation.