Ola Campus Connect Challenge

Ola is India’s largest mobility platform and one of the world’s largest ride-hailing companies, serving 250+ cities across India, Australia, New Zealand, and the UK. The Ola app offers mobility solutions by connecting customers to drivers and a wide range of vehicles across bikes, auto-rickshaws, metered taxis, and cabs, enabling convenience and transparency for hundreds of millions of customers and over 1.5 million driver-partners.

Ola’s core mobility offering in India is supplemented by its electric-vehicle arm, Ola Electric; India’s largest fleet management business, Ola Fleet Technologies and Ola Skilling, that aims to enable millions of livelihood opportunities for India's youth. With its acquisition of Ridlr which is India’s leading public transportation application & investment in Vogo which is a dockless scooter sharing solution, Ola is looking to build mobility for the next billion Indians. Through Ola Financial Services, Ola also extends its consumer offerings like micro-insurance and credit led payments and a range of owned food brands through India’s largest network of kitchens under its Food business.

Founded in 2010 by Bhavish Aggarwal & Ankit Bhati, Ola is one of the world’s largest ride-hailing companies. Ola integrates city transportation for customers and the drivers onto a mobile technology platform ensuring convenient, clear, transparent, safe and quick service fulfillment. Ola is focused on leveraging the best of technology and building innovative solutions ground-up, that are relevant at a global scale. Ola Play is the world’s first connected car platform for ride-sharing which was launched in 2016 for transforming commuting experiences of people & setting the tone for global innovation in this space. Using the Ola mobile app, users across 125+ cities can connect with over a million drivers across a diverse range of vehicles. Driven by a hyperlocal approach, Ola is committed to its mission of building mobility for a billion people.

Services Portfolio:

Ola offers various levels of service, ranging from economic travel to luxury travel. These cabs are reserved through a mobile application and also through its website and the service accepts both cash and cashless payments with Ola money.

1. OLA Fleet- A car for every occasion! Ola offers city taxis, inter-city cabs, and local cabs at hourly packages.  
   1. CITY TAXI: The perfect way to get through everyday travel needs. City Taxis are available 24/7 and one can book and travel in an instant. With rides starting from as low as Rs 6/km, one can choose from a wide range of options! One can also opt to do a bit for the environment with Ola Share. City Taxi includes:
      • Auto
      • Bike
      • Share
      • Micro
      • Mini
      • Prime Sedan
      • Prime Play
      • Prime SUV
      • LUX
      • E-Rick
      • Kaali Peeli
   2. OUTSTATION: Ride out of the town at affordable one-way and round-trip fares with ola's intercity travel services. Choose from a range of AC Cabs driven by top partners, available in 1 hour or book up to 7 days in advance. The company has covered across India with a presence in more than 90 cities with over 500 one-way routes. Outstation includes:
      • Mini
      • Prime Sedan
      • Prime Play
      • Prime SUV
      • LUX
   3. RENTALS: With Ola Rentals one can get a cab at disposal. So, be it a day-long business meeting, a shopping trip with friends or just a day out in a new city, it has you covered. Packages start at 1 hour that can be extended up to 12 hours.
      • Mini
      • Prime Sedan
      • Prime Play
      • Prime SUV
      • LUX
2. OLA Select- Ola Select is a subscription-based membership facility that offers premium benefits. Key benefits of the Ola Select membership include:
   • Ride Without Peak- No peak pricing on Prime & Mini, 24X7
   • Skip Booking Queue- Your booking request gets top priority.
   • Enjoy Free Wi-Fi- Stay connected even as you commute
   • Enjoy Ola Events- Access to concerts, matches & more
   • Get Priority Customer Support- Faster response. Quicker resolutions.
   • Get Top Drivers & Cars- Their highest rated rides at your service.
   • Get Partner Offers- Exciting offers/discounts from brand partners

Subsidiaries:

• Foodpanda India
• Ola Electric Mobility

News and Facts:

• October 17, 2019, Ola unveils its self-drive car-sharing offering, ‘Ola Drive’; to host 20,000 cars in the category- ‘Ola Drive’ will appear as a new category on the Ola app; to be first introduced in Bengaluru Customers can use the service for as little as 2 hours Aims to be India’s largest shared-vehicle service by 2020.
• September 12, 2019, Ola Bike expands into 150 cities across India; aims to grow 3x in the next- With a presence in 150 Indian cities and towns, Ola Bike is the country’s largest micro-mobility service Hosting the largest network of Bike-partners in India, Ola has enabled livelihoods for close to 300,000 micro-entrepreneurs over the past year with Ola Bike.
• August 13, 2019, Ola acquires Pikup.ai, an artificial intelligence startup based out of Bangalore and aims to develop deep tech solutions for mobility- The company to continue investing in building advanced technologies like artificial intelligence (AI), machine learning (ML), and machine vision (MV).
• August 2, 2019, Ola expands operations in Australia; Launches in tourist center Sunshine Coast- Following its success in the region and other markets, Ola has launched services in Queensland’s Sunshine coast area thereby expanding its global reach to 250+ cities Simon Smith, MD Ola ANZ takes the driver’s seat of a convertible in Sunshine Coast.
• July 24, 2029, Ola Foundation launches drive to enable sustainable livelihoods for 500,000 women by 2025- Initiative to focus on impacting women through economic and social empowerment- Ola, one of the world’s largest ride-hailing platforms, today launched its drive to enable sustainable livelihoods for 5 Million women through its social welfare arm, Ola Foundation.

Corporate Social Responsibility:

Ola Foundation, the social welfare arm of Ola is an outcome of a belief based on real interactions, research, and extensive study on the far-reaching impact of enabling and equipping women with the right skills. It is dedicated to ensure women have access to resources and opportunities that bring about sustainable change in their lives.

Vision: is to empower women from low-income groups to become changemakers and leaders in their communities, thereby contributing to nation-building.

Why the Foundation exists?
An estimated 3 out of 4 Indian women don’t earn an income. But when they do, communities thrive, their children are more likely to finish school, eat better and their families stay healthy.
The foundation understands the ripple effect that this creates in building a stronger community. It exists to empower women by teaching them the skills to earn, save money and build emotional resilience and courage to have agency over their future.

1. Driving women towards economic empowerment
   • Employment Linked Skill Training- To help women earn a living, through its partnership with EduJobs Academy, an NSDC Certified partner, the foundation trains women with the necessary skills to connect them with employment opportunities and aide them to financially secure their children’s future.
   • Financial Literacy Education- Through this program with its NGO partner -Buzz India, it provides doorstep training in financial literacy, entrepreneurship and psychological empowerment creating financial awareness in women. This helps increase their savings, reduce debts, and start a business.
   • Employment through Ola Foundation- To ensure Economic Independence through handmade products and other crafts, the Ola Foundation Corporate Gifting Unit hires the wives of its driver-partners to help create authentic handmade products. These unique curios are then purchased by Ola for its employee gifting requirements. The unit ensures a steady income and helps women learn new skills.
2. Driving women towards social empowerment
   • Life Skills Education- To bring about meaningful and long-lasting change, just earning an income is not enough. It is important that she learns how to invest in her ability to effectively manage hardships at home and in the community.
   • In partnership with GramTarang, through an interactive 60-hour program that leads to a proven increase in her self-worth and confidence, the foundation pulls her from her isolation, bound by household responsibilities and give her the opportunity to come close to other women in order to learn, grow and empower each other to higher potentials.