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Strawcture Eco Marketing Challenge

Strawcture Private Limited

#Business
#Marketing
#Presentation
#Social Media & Digital
#Strategy
#Entrepreneurship
Website https://www.strawcture.com/
Registered 1,376
Registration Deadline 28 Jul'20, 11:59 PM IST
Team Size 1 - 4 Members
Impressions 118,464
Eligibility
MBA Students
Brief Rounds Details Dates & Deadlines Contacts Reviews

Strawcture Eco Marketing Challenge: Stages and Timelines

Marketing Idea Submission

Stubble is perceived to be an easily combustible material but we have engineered a way to make high density building material out of this waste. The agri-fiber panels are fire resistant, waterproof and termite proof. Come up with a marketing campaign that helps to spread this message and make the target audience (architects, interior designers, builders) see it as a superior, more durable green alternative to wood-based panels and other dry wall building material like Gypsum, fiber cement board.

Start Date 6 Jul'20, 06:31 PM IST End Date 28 Jul'20, 06:29 PM IST

Jury Round

In this round, the teams will get an opportunity to present their campaign idea to the jury and will have a Q&A round.

Start Date 27 Jul'20, 06:30 PM IST End Date 6 Aug'20, 06:30 PM IST

All that you need to know about Strawcture Eco Marketing Challenge

Strawcture Eco is a startup that is out there to disrupt wood and wood -panel industry which is a Rs. 28,000 Cr industry.

We make building material out of agri-straw which is a 100% renewable, green alternative to wood and addresses all the 3 concerns around wood: Fire, Water & Termite. At the same time promote circular economy business model that supports farmers and reduces carbon emission. Every m2 of our panel stores 30 kg of Co2 instead of releasing it when the wood is used.

We are organizing a competition for coming up with a marketing campaign to reach the wider audience base and answer some of the common misconceptions around the raw material.

The competition is in 2 stages: Online Submission & Jury Round.

Online submission can be in any format (video, audio, image, presentation, concept note).

We are looking for an idea that helps us launch a campaign that can go viral and reach a wider audience.

As we like to say: No trees were harm in the making of this wood.

What are the important dates & deadlines?

  • 28 Jul'20, 11:59 PM IST Registration Deadline
  • 7 Jul'20, 12:00 AM IST Online Submission Round Start

Contact the organisers

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Rewards and Prizes?

Winner

Opportunity of Pre-Placement or Internship to work with the startup to launch the campaign.

25,000
Certificate

First Runner Up

15,000
Certificate

Second Runner Up

Merit Certificate

Certificate
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