Digital Marketing - A New Frontier (Abhinav Chetan)
Indian Institute of Management (IIM), Bangalore
All that you need to know about Digital Marketing - A New Frontier (Abhinav Chetan)
IIM Bangalore's Vista 2021 presents to you a specially curated Workshop Series encompassing all traits you need to excel in your career.
Did you know that about 64% of marketers actively invest time in Search Engine Optimization (SEO)? The explosive growth of the internet has created massive opportunities in the marketing domain to understand the customer persona and tailor customized marketing campaigns. Are you excited about the future of marketing? Learn the basics of digital marketing through this curated session!
Workshop Topics:
- History of digital marketing
- Trends and growth in ad spend (global and India)
- Anatomy of digital ad platforms (Google/Facebook)
- What’s New - Cutting edge ad features across platforms
- Case studies
- Q&A
Date: 8th August 2021
Time: 2:00 PM - 3:30 PM
Hurry and register now! This workshop has only 150 seats.
Early Bird Discount: Rs. 50 discount is available till 26th July. Please use the code “VISTA2021” and grab your seats now!
Registration Deadline: 4th August 2021, 11:59 PM
About the Facilitator:
Abhinav Chetan spent 12 years at Google and worked across a variety of teams including operations, automation and product solutions. He led commercialization across search, web analytics & mobile UI/UX efforts for India as a product specialist. And in his last role I worked as a product marketing manager enabling the Google Ads & Analytics suite for large advertisers & agencies in India. He has earned digital marketing degrees from NIIT, MIT & Wharton, consulted with partners from different verticals across the globe & educated agencies, startups and premier universities on digital marketing in India. Outside of work he is a trained yoga instructor, an avid reader and he is passionate about digitizing nonprofits in India.
About Vista:
Vista is IIM Bangalore’s international annual business summit – a congregation of the smartest minds in the country and around the world from both the academic and corporate communities. Vista anchors a wide range of events and activities that belong to almost all the focus areas imaginable within the domain of business and management.
Vista 2020 being the first of its kind digital business summit, saw successful participation from 62,000+ undergraduate and postgraduate students, multiple corporates and presence of imminent personalities from across the globe. This year, Vista 2021 returns to steer conversations on the opportunities and venues opened by unforeseen disruptions. With faster than ever changing dynamics, the swift transition from a traditional to a more robust environment presents a huge challenge in terms of learning and adaptability for businesses to sustain and thrive. ‘Together Towards Tomorrow’ captures the essence of the journey that students and business leaders intend to embark on, for a successful and sustainable tomorrow.
VISTA 2021 Workshop series witnesses participation from students at national and international levels. Its primary focus is to bridge the gap between academia and industry through discourse and experiential learning, best suited through the realms of a workshop. It aims to provide in-depth and focused knowledge about a domain to its audience. We keep the engagement levels high in the workshop series to provide the audience an opportunity to interact with industry leaders and subject matter experts and receive hands-on training.
Please Note:
- Workshop participants must have a notebook, pencil, eraser, and a black pen
- This workshop shall be certified by IIM Bangalore VISTA 2021
- Proceeds from the registration fee go to the event organizer VISTA
What are the important dates & deadlines?
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4 Aug'21, 11:59 PM IST Registration Deadline
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26 Jul'21, 11:59 PM IST Early Bird Registration
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8 Aug'21, 02:00 PM IST Workshop
Contact the organisers
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AtAthul Viswam vista.workshops@iimb.ac.in
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AnAnkur Mehta vista.workshops@iimb.ac.in
Rewards and Prizes?
Participants
E-Certificates will be given to all the participants
About Indian Institute of Management (IIM), Bangalore
- A leading graduate school of management in Asia, the Indian Institute of Management Bangalore (IIMB) was set up under the IIM Act of 2017.
- With around 107 full-time faculty members, more than 1200 students across various degree/diploma granting programmes and nearly 5000 annual Executive Education participants, IIM Bangalore is an institute of national importance.
- IIM Bangalore's logo carries a proclamation in Sanskrit, तेजस्वि नावधीतमस्तु (tejasvi navadhitamastu), which translates as ‘let our study be enlightening’.
- It is located in close vicinity to some of the leading corporate organizations in the country, ranging from IT to consumer product companies. This gives IIM Bangalore the added advantage of integrating classroom knowledge with practical experience.
- IIM Bangalore's degree/diploma granting programmes comprise the Post Graduate Programme in Public Policy and Management (PGPPM), the Fellow Programme in Management (FPM), the one year full-time Executive Post Graduate Programme in Management (EPGP), the Post Graduate Programme in Enterprise Management (PGPEM), and the Post Graduate Programme in Management (PGP).
- IIMB offers the NS Ramaswamy Pre-doctoral (NSR Pre-doc) Fellowship programme with the aim to increase social diversity of management academia in India. All these programmes are very highly rated and IIMB alumni occupy senior managerial and academic positions around the world.
- Along with 11 disciplinary areas, IIMB has 7 centres of excellence that offer courses and conduct research on fascinating questions facing various sectors of industry.