Digital Storytelling Workshop (Adobe)

IIM Bangalore's Vista 2021 presents to you a specially curated workshop series encompassing all traits you need to excel in your career.

Customer engagement is the key to businesses’ success. But do you know about the futuristic marketing technique of Digital Storytelling that enables this?

Digital Storytelling  is a powerful marketing tool that has changed the traditional marketing campaigns. Digital stories can now be used for user-generated content, with consumers sharing opinions based on their experiences of a product or service. In turn, these stories serve as a means of increasing engagement with the target audience.

This story boarding workshop will cover the following:

• What is a Digital Storytelling and why is it used
• Frameworks of Digital storytelling
• Best practices and benefits
• Example cases

Important Details:

• Date: 7^th August 2021
• Time: 9 AM – 10:30 AM
• Hurry and register now! This workshop has only 150 seats. 
• Registration Deadline: 4^th August 11:59 PM
• Early Bird Discount: INR 50 discount till 15th July. Please use the referral code “VISTA2021” and grab your seats now!

About the Facilitator:

Sunder Madakshira is the Head of Marketing of Adobe India. In this role, he is leading a team of marketers across all businesses and routes to the market. He is responsible for building a multiyear strategy for building Adobe brand awareness, and partners closely with country leadership to grow the Adobe business in India.

Sunder has held leadership roles for over 24 years in Sales and Marketing with companies such as Hindustan Unilever, WIPRO, VISA, SAP and Infosys. He specializes in brand management, thought leadership and lead generation functions of marketing. He is considered a pioneer in Data Driven Operating Models (DDOM) in B2B marketing in India.

He is a recognized speaker in industry forums such as ASSOCHAM, NASSCOM and CII. His views on marketing have been quoted by publications such as Forbes, The Economic Times, Mint, Times of India and Hindu Business Line. His weblog www.madakshira.com has 150,000 subscribers.

He shares his expertise in marketing and sales with B-School students in India and abroad, including IIMs in Ahmedabad, Kolkata and Bangalore. Internationally, he has spoken at The Columbia Business School, New York, The Stanford Business School in California and The London School of Business, London.

He is learning to play the Indian stringed instrument, the Veena. He volunteers his time with the non-profit organization Madhvacharya for the Youth, which seeks to create awareness about Indian scriptures amongst the youth.

About Vista:

Vista is IIM Bangalore’s international annual business summit – a congregation of the smartest minds in the country and around the world from both the academic and corporate communities. Vista anchors a wide range of events and activities that belong to almost all the focus areas imaginable within the domain of business and management.

Vista 2020 being the first of its kind digital business summit, saw successful participation from 62,000+ undergraduate and postgraduate students, multiple corporates and presence of imminent personalities from across the globe. This year, Vista 2021 returns to steer conversations on the opportunities and venues opened by unforeseen disruptions. With faster than ever-changing dynamics, the swift transition from a traditional to a more robust environment presents a huge challenge in terms of learning and adaptability for businesses to sustain and thrive. ‘Together Towards Tomorrow’ captures the essence of the journey that students and business leaders intend to embark on, for a successful and sustainable tomorrow.

VISTA 2021 Workshop series witnesses participation from students at national and international levels. Its primary focus is to bridge the gap between academia and industry through discourse and experiential learning, best suited through the realms of a workshop. It aims to provide in-depth and focused knowledge about a domain to its audience. We keep the engagement levels high in the workshop series to provide the audience an opportunity to interact with industry leaders and subject-matter experts and receive hands-on training.

Please Note:

• Workshop participants must have a notebook, pencil, eraser, and a black pen
• This workshop shall be certified by IIM Bangalore VISTA 2021
• Proceeds from the registration fee go to the event organizer VISTA 2021