Marketing Master Toolkit: Workshops on Digital Story Telling (Adobe), Brand Planning (GSK), Pragmarketism (Nestle), and Digital Marketing (ex-Google)

“It's not what you sell that matters as much as how you sell it!”

IIM Bangalore's Vista 2021 presents to you a specially curated workshop series for all the marketing enthusiasts and budding marketeers. The Marketing Master Toolkit comprises of 4 workshops from renowned executives of Adobe, GSK, Nestlé, and ex-Google.

Marketing Master Toolkit comprises of four workshops:

1. Digital Story Telling workshop by Mr. Sunder Madakshira, Head of Marketing, Adobe.
2. Brand Planning workshop by Mr. Soham Wagh, Global Marketing Manager, GSK
3. Pragmarketism workshop: Use of classical marketing in modern digital world by Mr. Arvind Bhandari, Global Category Head, Nestlé
4. Digital Marketing workshop: A new frontier by Mr Abhinav Chetan

The Registration Deadline has been extended till 11:59 PM, 6th August !

Venue: Virtual (the link will be shared with the participants one day in advance)

Hurry and register now to add a new feather to your career. This workshop has limited seats. The date, time, and details about individual workshops are mentioned below.

Workshop 1: Digital Storytelling by Mr. Sunder Madakshira, Head of Marketing, Adobe

Digital Storytelling  is a powerful marketing tool that has changed traditional marketing campaigns. Digital stories can now be used for user-generated content, with consumers sharing opinions based on their experiences of a product or service. In turn, these stories serve as a means of increasing engagement with the target audience.

This storyboarding workshop will cover the following:

• What is a digital storytelling and why is it used?
• Frameworks of digital storytelling
• Best practices and benefits
• Example cases

Date of Workshop: 7^th August 2021

Time of Workshop: 9 AM

About the Facilitator:

Sunder Madakshira is the Head of Marketing of Adobe India. In this role, he is leading a team of marketers across all businesses and routes to the market. He is responsible for building a multiyear strategy for building Adobe brand awareness and partners closely with country leadership to grow the Adobe business in India. Sunder has held leadership roles for over 24 years in sales and marketing with companies such as Hindustan Unilever, Wipro, VISA, SAP and Infosys. He specializes in brand management, thought leadership and lead generation functions of marketing. He is considered a pioneer in Data-Driven Operating Models (DDOM) in B2B marketing in India.

He is a recognized speaker in industry forums such as ASSOCHAM, NASSCOM and CII. His views on marketing have been quoted by publications such as Forbes, The Economic Times, Mint, Times of India and Hindu Business Line. His weblog www.madakshira.com has 150,000 subscribers. He shares his expertise in marketing and sales with B-School students in India and abroad, including IIMs in Ahmedabad, Kolkata and Bangalore. Internationally, he has spoken at The Columbia Business School, New York, The Stanford Business School in California and The London School of Business, London. He is learning to play the Indian stringed instrument, the Veena. He volunteers his time with the non-profit organization Madhvacharya for the Youth, which seeks to create awareness about Indian scriptures amongst the youth.

If you want to register only for this individual workshop and not the entire tool kit, please follow the link: https://bit.ly/3xUlOSh

Workshop 2: Brand Planning by Mr. Soham Wagh, Global Marketing Manager, GSK

“Products are made in the factory, but brands are made in minds”. Have you ever wondered how brands are launched and managed?

Brand Planning is the key to any successful brand. Branding is the process of connecting a good strategy with good creativity and involves a lot of intricacies. An experienced brand manager can only explain the strategies and planning activities involved in a brand. It's not limited to only the launch but also entails the management processes, KPIs, strategies, and their implementation plans throughout the brand life cycle. So grab a chance to learn brand planning from one of the prominent Indian marketeers in the international pharma space.

This workshop will cover the following topics

• Why is annual brand planning critical?
• How can young brand managers utilize this opportunity to stand out from others?
• The brand planning process
• Implementation of strategies and measurement of KPIs

Date of Workshop: 8^th August

Time of Workshop: 10:30 AM

About the Facilitator:

Soham Wagh is a pharmaceutical sales and marketing professional with 19 years of work experience. Soham currently works for GlaxoSmithKline in a global marketing role. Soham has delivered guest lectures at more than 60 reputed management institutes across India, including the IIMs, TISS, NMIMS, IMT, and Symbiosis. Soham has delivered talks at 3 international conferences. Soham is also a TEDx speaker.  Soham is passionate about running. Soham has run numerous marathons, including the world’s highest altitude marathon, the Ladakh Marathon. Soham is a regular contributor on LinkedIn. Soham takes a keen interest in mentoring and guiding young professionals.

If you want to register only for this individual workshop and not the entire tool kit, please follow the link: https://bit.ly/36UzLDS

Workshop 3: Pragmarketism: Use of classical marketing in the modern digital world by Mr. Arvind Bhandari, Global Category Head, Nestlé

Have you ever wondered how the classic marketing theories work out in Indian context?

Pragmarketism or pragmatic marketing insights for winning Indian customers speaks about how classical marketing theories can be carved out in modern digital world, especially in Indian context. In current scenario, a successful Indian brand would be the ones which would be marketed the Indian pragmatic way with eminent digital presence. Grab a chance to learn brand marketing from one of the prominent Indian leaders in FMCG space and the co-author of the famous book on the same topic.

This workshop will cover the following topics

• Adoption of classical marketing in digital space
• Terminologies prevalent in marketing space with a special focus on digital marketing
• Example of used cases of existing brands of Nestlé and other companies on how they incorporated digital marketing

Date of Workshop: 8^th August

Time of Workshop: 12:00 noon

Ten lucky participants will also get to win a free copy of the famous “Pragmarketism” book!

About the Facilitator:

Mr. Aravind Bhandari is an alumnus of SP Jain Institute, Mumbai and IMD, Switzerland. In his 35 years of professional career, he has worked across different roles for building iconic brands in ITC, PepsiCo and Nestlé. Currently, Mr. Bhandari is serving as the Global Category Head, Nestlé and is based out of Switzerland.  He has also co-authored the famous book Pragmarketism along with his wife Mrs. Trupti Bhandari.

If you want to register only for this individual workshop and not the entire tool kit, please follow the link: https://bit.ly/3roDWkO

Workshop 4: Digital Story Telling  by Mr. Sunder Madakshira, Head of Marketing Adobe

Have you ever wondered how Google and Facebook Ads function and can play a pivotal role in the success of your organization?

Digital marketing is the new epitome of marketing. Google and Facebook are one of the major platforms for digital advertisement and if used properly, can lead to wonders for your organization. Grab a chance to learn digital marketing from one of the prominent leaders in the space and an ex-Googler.

This workshop will cover the following topics

• History of digital marketing
• Trends and growth in Ad spends: Global and India
• Anatomy of digital Ad platforms: Google/FB
• What’s new: Cutting-edge Ad features across platforms
• Case studies

Date of Workshop: 8^th August

Time of Workshop: 2:00 PM

About the Facilitator:

Mr. Abhinav Chetan has spent 12 years at Google and worked across a variety of teams including operations, automation and product solutions. He led commercialization across search, web analytics & mobile UI/UX efforts for India as a product specialist. And in his last role, he worked as a product marketing manager enabling the Google Ads & analytics suite for large advertisers & agencies in India. He has earned digital marketing degrees from NIIT, MIT & Wharton, consulted with partners from different verticals across the globe & educated agencies, startups and premier universities on digital marketing in India. Outside of work he is a trained yoga instructor, an avid reader, and he is passionate about digitizing non-profits in India.

About Vista:

Vista is IIM Bangalore’s international annual business summit – a congregation of the smartest minds in the country and around the world from both the academic and corporate communities. Vista anchors a wide range of events and activities that belong to almost all the focus areas imaginable within the domain of business and management.

Vista 2020, being the first of its kind digital business summit, saw successful participation from 62,000+ undergraduate and postgraduate students, multiple corporates, and the presence of eminent personalities from across the globe. This year, Vista 2021 returns to steer conversations on the opportunities and venues opened by unforeseen disruptions. With faster than ever-changing dynamics, the swift transition from a traditional to a more robust environment presents a huge challenge in terms of learning and adaptability for businesses to sustain and thrive. ‘Together Towards Tomorrow’ captures the essence of the journey that students and business leaders intend to embark on, for a successful and sustainable tomorrow.

VISTA 2021 Workshop series witnesses participation from students at national and international levels. Its primary focus is to bridge the gap between academia and industry through discourse and experiential learning, best suited through the realms of a workshop. It aims to provide in-depth and focused knowledge about a domain to its audience. We keep the engagement levels high in the workshop series to provide the audience an opportunity to interact with industry leaders and subject-matter experts and receive hands-on training.

Please Note:

• Workshop participants must have a notebook, pencil, eraser, and a black pen.
• All workshops shall be certified by IIM Bangalore VISTA 2021.
• Proceeds from the registration fee go to the event organizer, VISTA 2021.