Marketing campaigns in finance Workshop (IIFL Finance)

IIM Bangalore's Vista 2021 presents to you a specially curated Workshop Series encompassing all traits you need to excel in your career.

Do you want to have a first-hand view of how to run a successful marketing campaign for a financial firm?

Henry Ford said that “Stopping advertising to save money is like stopping your watch to save time.” Hence marketing is key for success in any sector. IIFL finance started up in 1995 and recently launched a successful marketing campaign, “ Seedhi Baat” which featured Rohit Sharma. So learn from the marketing guru how to build a successful marketing campaign for one of the prominent Indian finance firms.

This workshop will cover the following topics with examples from IIFL’s marketing campaign:

• How to plan a marketing campaign?
• Why a Brand Ambassador?
• How to choose a campaign line and why “Seedhi Baat” is a campaign line?
• Why Rohit Sharma as Brand Ambassador?
• Creation of the TV commercials

Date of workshop: 5^th August

Time of workshop: 7:00 PM

Early Bird Discount: INR 50 discount till 13^th July. Please use the code “VISTA2021” and grab your seats now !!

Registration Deadline: 3^rd August, 11:59 PM

Hurry and register now! This workshop has limited seats.

About the Facilitator:

Vipul Oberoi is the Chief Marketing Officer of IIFL Finance, responsible for brand salience and creating business opportunities. An alumnus of FMS – Delhi, Vipul has over 14 years of experience in various marketing and business roles in IIFL Finance, IIFL Securities, Yes Bank, and Axis Bank, with key emphasis on brand building, demand generation, rural marketing, digital marketing, and cause marketing. In the course of his career, he has launched award winning 360-degree campaigns, and his love for story-telling is visible in his campaigns.

About the Company:

IIFL Finance Limited is one of the leading players in the Indian financial services space. IIFL’s evolution from an entrepreneurial start-up in 1995 to a full range diversified financial services group is a story of steady growth by adapting to the dynamic business environment, without losing focus on its core domain of financial services. Through its subsidiaries, IIFL Finance offers a wide spectrum of products such as Home loan, Gold loan, Business loan, Microfinance, Capital Market finance and Developer & Construction finance to a vast customer base of about 30 lakh customers. IIFL Finance has widened its pan-India reach through extensive network of branches spread across the country and various digital channels.

About Vista:

Vista is IIM Bangalore’s international annual business summit – a congregation of the smartest minds in the country and around the world from both the academic and corporate communities. Vista anchors a wide range of events and activities that belong to almost all the focus areas imaginable within the domain of business and management.

Vista 2020, being the first of its kind digital business summit, saw successful participation from 62,000+ undergraduate and postgraduate students, multiple corporates, and the presence of eminent personalities from across the globe. This year, Vista 2021 returns to steer conversations on the opportunities and venues opened by unforeseen disruptions. With faster than ever-changing dynamics, the swift transition from a traditional to a more robust environment presents a huge challenge in terms of learning and adaptability for businesses to sustain and thrive. ‘Together Towards Tomorrow’ captures the essence of the journey that students and business leaders intend to embark on, for a successful and sustainable tomorrow.

VISTA 2021 Workshop series witnesses participation from students at national and international levels. Its primary focus is to bridge the gap between academia and industry through discourse and experiential learning, best suited through the realms of a workshop. It aims to provide in-depth and focused knowledge about a domain to its audience. We keep the engagement levels high in the workshop series to provide the audience an opportunity to interact with industry leaders and subject matter experts and receive hands-on training.

Please Note:

• Workshop participants must have a notebook, pencil, eraser, and a black pen.
• This workshop shall be certified by IIM Bangalore VISTA 2021.
• Proceeds from the registration fee go to the event organizer VISTA 2021.