Pragmarketism Workshop: Use of Classical Marketing in Modern Digital World (Mr. Arvind Bhandari, Nestlé)

IIM Bangalore's Vista 2021 presents to you a specially curated Workshop Series encompassing all traits you need to excel in your career.

Have you ever wondered how the classic marketing theories work out in the Indian context?

Pragmarketism or pragmatic marketing insights for winning Indian customers speaks about how classical marketing theories can be carved out in the modern digital world especially in the Indian context. In the current scenario, a successful Indian brand would be the ones that would be marketed the Indian pragmatic way with an eminent digital presence. Grab a chance to learn brand marketing from one of the prominent Indian leaders in the FMCG space and the co-author of the famous book on the same topic.

Topics Covered:

• Adoption of classical marketing in digital space
• Terminologies prevalent in marketing space with special focus on Digital marketing
• Example of used cases of existing brands of Nestle and other companies on how they incorporated Digital marketing

Date: 8^th August 2021

Time: 12 PM

Early Bird Discount: INR 50 discount till 17^th July. Please use the code “VISTA2021” and grab your seats now!

Registration Deadline: 4^th August, 11:59 PM

Hurry and register now! This workshop has limited seats. Ten lucky participants will also get to win a free copy of the famous “Pragmarketism” book !

About the Facilitator:

Mr. Aravind Bhandari is an alumnus of SP Jain Institute, Mumbai and IMD, Switzerland. In his 35 years of professional career, he has worked across different roles for building iconic brands in ITC, Pepsico and Nestlé. Currently Mr. Bhandari is serving as the Global Category Head, Nestle and is based out of Switzerland.  He has also co-authored the famous book Pragmarketism along with his wife Mrs. Trupti.

About Vista:

Vista is IIM Bangalore’s international annual business summit – a congregation of the smartest minds in the country and around the world from both the academic and corporate communities. Vista anchors a wide range of events and activities that belong to almost all the focus areas imaginable within the domain of business and management.

Vista 2020, being the first of its kind digital business summit, saw successful participation from 62,000+ undergraduate and postgraduate students, multiple corporates, and the presence of eminent personalities from across the globe. This year, Vista 2021 returns to steer conversations on the opportunities and venues opened by unforeseen disruptions. With faster than ever-changing dynamics, the swift transition from a traditional to a more robust environment presents a huge challenge in terms of learning and adaptability for businesses to sustain and thrive. ‘Together Towards Tomorrow’ captures the essence of the journey that students and business leaders intend to embark on, for a successful and sustainable tomorrow.

VISTA 2021 Workshop series witnesses participation from students at national and international levels. Its primary focus is to bridge the gap between academia and industry through discourse and experiential learning, best suited through the realms of a workshop. It aims to provide in-depth and focused knowledge about a domain to its audience. We keep the engagement levels high in the workshop series to provide the audience an opportunity to interact with industry leaders and subject matter experts and receive hands-on training.

Please Note:

• Workshop participants must have a notebook, pencil, eraser, and a black pen.
• This workshop shall be certified by IIM Bangalore VISTA 2021.
• Proceeds from the registration fee go to the event organizer VISTA 2021.